In the world of search engine optimization (SEO), there are several different options for you to choose from when deciding what type of SEO audit services you want. As a business owner, you want to have your website optimized so that it can rank highly within the major search engines. To do this, an SEO consultant or firm will analyze your website, its content, and keywords. From this analysis they will develop a plan for optimization based on the information they gathered.
Most SEO auditors offer several different services. Some focus on SEO copywriting, while others focus on the coding. While a company that focuses entirely on SEO copywriting may sound good in theory, their tactics tend to change from year to year. Because of this, if you aren’t paying attention to your web pages, they could suffer from poor rankings over time. On the other hand, if you choose to focus on only the coding, you won’t be able to optimize your digital marketing campaigns as much because these tasks tend to be left up to the programmers.
A good SEO consultant will first conduct a comprehensive content audit, checking to see what keywords are being used most frequently. After this is complete, they’ll develop a keyword link profile for your site. This report will identify how many times each of the top keywords appears on your web pages, as well as where they appear. It should provide insight into why your site isn’t as successful as it could be.
Once your keyword link profile has been developed, you’ll need to compare it to the top sites that use the same keywords. For this purpose, an SEO consultant may send you a PPC or advertising campaign analysis. You should receive a free report that examines not only your rankings for one to three keywords, but also any other trends that may affect your ability to rank for those terms.
If your current SEO company is unable to create a report that focuses on your overall user experience, then you can perform another type of SEO audit. This time, the consultant will create a full-fledged user experience audit, examining everything from your design and navigation to the way in which you interact with customers. A great SEO consultant will take the time to walk you through each step of the process, providing visual examples and helping you learn new things along the way. By doing this, you can focus on learning how best to meet your user goals and increase the overall value of your website.
Finally, you may want to look into SEO audit companies that can perform both an SEO audit and a full-fledged technical analysis. These types of audits typically combine the techniques mentioned above. They will first conduct a comprehensive content quality analysis, checking to see that your keywords have been properly researched and that your meta tags are all appropriate. Next, they will conduct a technical analysis, checking to see that your link structure is optimized and that it includes all of the best keywords that your target audience is using. After this, they can provide you with a full report that assesses all of these components and more, giving you the information that you need to make informed decisions about your business strategy.
When you hire an SEO expert, be sure that they have experience analyzing your business’s search results and implementing changes. Your SEO firm should be able to provide you with client references that you can contact for verification. In addition, you should be able to talk to several different experts, each with a different level of expertise. For example, some SEO consultants specialize in improving on-page optimization and others focus on optimizing the entire site. Having multiple consultants working on the project can help to ensure that there is a synergistic approach to optimization and that solutions can be tailored specifically to meet your individual goals.
In the end, an SEO audit service can seem like an unnecessary expense that may not yield results. However, this doesn’t necessarily have to be true. If you invest in SEO services from an established company with a good reputation, it is likely that they will do an analysis and provide you with recommendations. If they find that your content needs improvement, they can make suggestions about what words or phrases may be missing or too general. If SEO audits seem like a waste of money, they may prove to be the best investment that you make to improve your ranking with Google, Bing, and other search engines.