Keyword research is a process many search engine optimization experts use to discover and identify search terms that users enter into the search engines when searching for particular products, services or information. It is usually performed using a keyword analysis tool such as the Google Keyword Research Tool. However, this technique can be underused by those wishing to make as much money as possible from keyword search results. The following article discusses how you can use this strategy to your advantage.
It is important to understand why keyword research is important within the context of search engines. In essence, they work by ranking sites according to how useful and relevant to their content is to the searches performed by users. The way in which users are finding information is changing rapidly, with many people typing in keywords such as “How To” or “Books” instead of” Clothing.” These changes mean that it is becoming increasingly more important for companies to establish themselves as relevant to customers so that they are able to remain near the top of search results pages (SERPs).
This is made even more important when considering how to optimise your website. One of the keys to understanding how to do this lies in understanding the role that keywords play in determining search volume. Keywords are essentially the words which users will use when searching for information on a particular topic. A few years ago, it was all but impossible for companies to compete head-to-head in online marketing because they had to use the same keywords in order to be seen. However, this has all changed with the introduction of SEO and other search volume increasing techniques such as social media.
Within the context of the search volume strategy, keyword research can be used to identify keywords that will be most effective for your target audience. A good example of this strategy being used is the Google AdWords Keyword Research Tool. Through this tool, you are able to identify the most popular and most searched for keywords that will result in clicks on your website.
A good example of the type of keyword research that can be undertaken by a SEO professional is the Keyword Research Matrix tool. This tool enables you to identify the most searched for keywords using a particular range of factors such as competition, demand and competition level. Once you have identified the most competitive keywords, you are then able to create a keyword matrix within the Metadata section of your website. This enables you to prioritise your keywords so that your website becomes available for those keywords which are in the top 10% of searches, allowing your website to achieve better ranking.
In addition to identifying the most searched for keywords, the Keyword Research Matrix also enables you to identify your website’s most efficient keywords. This can then be incorporated into your website content so that these keywords are highly relevant to the information you are trying to present to your users. In order to improve your ranking, you need to identify the keywords that will achieve the highest click through rate, the most number of conversions and the most amount of page views. Through the keyword research tool, you are then able to select the most effective keywords for your site and your content. Each keyword will be assigned a relative strength rating based upon these factors.
Another type of keyword research which is used online is called Pay Per Click (PPC). With PPC, you will only pay when a potential customer clicks on one of your advertisements. For example, if you were selling shoes online, your advertisements could direct internet users to your product’s sales page where they would then make a purchase if they were interested. In this way, you are able to pinpoint your target audience and cater to their interests, which can sometimes lead to higher conversion rates.
A third way in which you can boost your digital marketing success is by undertaking keyword research yourself. In addition to helping you identify which keywords are highly relevant to your website’s content, it can also help you rank well in the major search engines such as Google and Yahoo. You can use software programs that offer keyword analysis and optimization, or alternatively you can find out the best keywords to target. Regardless of which technique you choose, it is important that you learn how to manipulate and combine the various search engines in order to rank highly in their listings.