SEO Competitive Analysis – Why It Is Important to Understand It in Order to Optimize Your Website
What’s the best way to start learning about SEO Competitive Analysis? A good first step is learning exactly what they’re doing right, and the opportunities from other things they’re missing, by running an SEO competitive analysis on your site. So where do you begin? polled over 100 top marketing professionals for the best tools and tricks they depend on.
Start by learning what exactly an SEO Competitive Analysis is. It’s an in depth look at how you’re positioning yourself in the market to gain the biggest advantages. What’s your actual “strategy” or how you plan on optimizing for search engines? Is it link building, social media, ad repetition, pay per click, white hat or black hat SEO? The bottom line is, any successful website or business needs a comprehensive SEO strategy in place.
When conducting this SEO competitive analysis, you have to realize the fact that your competitors are doing what they are doing to stay ahead of you, and you need to be able to emulate their success. In order to do that, you must understand the ins and outs of their strategy. This analysis helps you find what steps they are taking that works, and what mistakes they are making that you can avoid making. It also explains why your competitors are not reaching their desired rank, and it gives you valuable information to use to improve your own strategy.
One of the most powerful things you can learn from conducting an SEO Competitive Analysis report is how your competitors are getting links. These reports explain in great detail why your competitors are getting what they want, where they are getting it, and how to position yourself to take advantage of those opportunities. Take the time to sit down with a copy of one of these reports and analyze the backlinks your competitors have, you’ll be surprised at the detailed information it will provide you. For example, if you see that your competitor’s backlink profile has several poor quality links it tells you that they are not particularly serious about their website, and may just be trying to boost their ranking in hopes of finding better rankings.
Another important thing you learn from doing an SEO Competitive Analysis report is how your competitors are obtaining traffic. Conducting a search for your business name in the major search engines like Google, Yahoo, Bing, and MSN will reveal the keywords that are being used by your competitors to market their websites. In addition, you’ll discover what search results your competitors are receiving, how many pages each of the search results are bringing, and the average position of each page is at. All of this valuable information helps you learn exactly what to work on and exactly what you should avoid working on.
A thorough SEO competitive analysis report not only discovers what keywords your competitors are using to obtain traffic, but also why those keywords are being used. You’ll learn what keywords your competitors are using to optimize the content on their websites. For example, if you find out that one of your competitors has optimized the copy on their website for a particular keyword, but the search results site does not display the keyword in the search results, that competitor may be using a different method to achieve positioning. A thorough SEO Competitive Analysis report also explains which of your competitors keywords are bringing traffic, which ones are not bringing traffic, and which of your competitors keywords are not bringing any traffic at all. This information is extremely valuable when it comes to improving your own website, and it is essential to understand when your competitors are having difficulties getting their site to show in search results for particular keywords.
Your SEO Competitive Analysis report will also explain exactly which keyword combinations are the most successful. It will tell you the number of searches performed each month for each of the keywords you investigated and will show you which keywords are bringing in the most traffic to your competitors’ sites. In addition, you’ll learn which keywords are most profitable for your own online marketing campaigns. Finally, an SEO report will help you understand which keywords are being effectively used by your competitors to position their websites in search results for that particular keyword.
Although you can do a thorough SEO competitive analysis on your own, there are several benefits to outsourcing this task to experts. First, it is likely that many of the keywords or phrases you are studying have dozens if not hundreds of other websites using them to obtain high rankings. When you outsource the analysis, you will only concentrate on those keywords that you need to focus on to optimize your page, site, or campaign. Experts also use backlinks to verify that the pages linking to your competitors are also being well-optimized. Finally, if you outsource the process of SEO competitive analysis to a company who already has a track record in this field, they’ll be able to explain all of the steps to help you achieve high rankings and high profits.