Most people have heard of the term SEO, but may not know exactly what it is or what an SEO Audit Service is. SEO stands for Search Engine Optimization, which basically means improving your business through the use of keywords. Once again, you will need to understand that an SEO audit is just that: an audit. The purpose of an audit is to discover any areas in which your business could be improving its search engine ranking, as well as finding any areas where your business is already at a high standing but could improve. In essence, it is like a consumer report where the experts come to your business and look at how you are doing in various areas to see how you could improve for better results.
SEO audit services generally takes 30 days from the initial keyword identification to the full comprehensive assessment and audit. During this period, WebFX will thoroughly analyze and evaluate your entire website with organic SEO check services to identify the proper strategy for you going forward, and offer advice on what to implement so your site performs even better in future organic search results. At this point, they will also identify any error pages, any URLs that return invalid traffic, and other problems that could affect your ability to rank for key terms in the future. Finally, they will offer suggestions on how you can improve your current ranking position.
How does an SEO Audit Service help your business? There are many reasons why an organic search ranking audit is important to the success of your online business. First of all, these audits let you in on some potential pitfalls and errors that you might not otherwise notice. This is particularly helpful if your business focuses on certain keywords that aren’t highly searched for, but which are still good keywords for your business because they attract organic traffic easily.
For instance, if you’re working with a PPC campaign, you might want to use the keywords “pizza” or “cheap pizza” in a title, but if you’re targeting someone who is looking for “chilly night specials” you’d be better off changing it to something more targeted, like “chilly night specials in New York.” By making small changes to your digital marketing efforts, you can quickly measure the results of your SEO audits and make adjustments where necessary. This is especially true if you notice that SEO Optimization has caused your organic search ranking positions to drop. By seeing what pages are affected by your PPC ad strategy, you can make the necessary adjustments so your ads no longer appear in the search results for those keywords. These adjustments can also help boost your pay per click revenue because the more clicks you receive, the higher your advertising rate.
SEO Optimization isn’t just about identifying mistakes, though. Because search engines index web pages as unique entities, it’s important to ensure that the same entity is used for all of the links that link to your site. Duplicate content penalties will often mean that you’ll have to revise your HTML coding in order to create unique titles, meta tags, and alt tags for each link. By using SEO auditors to examine your site for duplicated content, you’ll make it far easier for search engines to identify and list your pages.
In addition to using SEO audit tools to find duplicate content and other technical errors, an organic SEO audit also includes data on the number of inbound links that flow into your website from other websites. An analysis of inbound links is a particularly useful tool for improving your search engine rankings because it shows you where your traffic is coming from and why. If there are too many sites linking to yours that are pulling on your bandwidth, it’s likely that you aren’t getting enough organic traffic and may need to boost your organic traffic count. An analysis of the amount of inbound links to your site can also help you see which anchor text components are causing you problems. This can be particularly relevant if you have included special and/or specific keywords in your meta tags but aren’t getting much traffic in return.
SEO audits are rarely complete without a technical audit of your code. This step involves looking at the inner workings of your page’s code in order to discover any errors or bugs that could cause serious problems for your ranking. This step is sometimes referred to a “code audit” or an “internal code review.” There are many benefits to conducting an internal audit of your page’s code, including the ability to spot and fix bugs more quickly and save yourself time and money in the long run.
Finding an SEO audit service should be relatively easy. You can start searching for them by asking other business owners who may be interested in SEO to recommend someone to help them look at their site. Make sure that the SEO firm you choose offers several different types of SEO audits so that you’re sure to get the services that are best suited to your needs. Also check to see whether the SEO auditing company has actually conducted audits of your web pages before offering to inspect them. You don’t want to hand over your hard-earned money to some company that doesn’t know how to properly audit your site!