Keyword Research – Your First Steps in Creating a Powerful Marketing Plan
Keyword research is an important practice, most search engine marketers use to discover and research particular search terms that users entering into search engines in the search for information. This allows the marketer to create effective advertisements and web pages. Keywords are generally related to search queries, which users enter in search engines. The main objective of a marketer is to get as many people as possible to visit his website. This is done using various techniques and strategies including paid Search Engine Optimisation (SEO), paid inclusion, and organic search engine marketing (SEM).
An important aspect of any keyword research is defining what the searcher is looking for. This can be anything from the purpose for entering the search, whether it is for a product or service, or a solution to a problem. For example: “I want to buy a new car” is defined as a keyword based on the intention of a user searching for cars. In this case, the searcher is already looking for something he needs, so this intention drives the search. It is important to understand that a single word does not need to mean the same thing to everyone, and to cater to the needs of different searchers.
A good keyword research tool will provide a list of relevant keywords with their rank in the market. It should also show how many other websites are targeting those keywords with varying amounts of effort. The lower the rank, the less competition there is. The most relevant keywords are the ones used the least. Also the higher the rank, the higher your position in the ranking.
As part of a keyword research exercise you should identify which keywords are more likely to be successful with paid advertisements and pay per click (PPC) campaigns. Some of these keywords will already be in your content strategy but others may not be. The purpose is to determine which of these keywords you want to target in order to bring the maximum traffic to your website. A good keyword research tool will help you identify these keywords and measure their profitability. You should also learn how to create a content strategy around these keywords.
After identifying the keywords that are of interest to you, your research process begins by looking at your competitor’s. How do they rank for these specific keywords? What kind of content do they have? What are their web pages like? What kind of website architecture do they have? For the best results in your keyword research process you should be able to answer all these questions with relative ease.
Now that you know what keywords your competitors are using, you can start to build your own lists. You should use the best keyword research software that will allow you to create content, evaluate it against your intent and see if it achieves your goals. This step in the keyword research process is critical because it helps you stay focused on the intent of your page and the quality of information you want to share with your readers.
Now that you have a list of the keywords that you intend to rank for, you need to sort them based on your intention. What kind of websites do you intend to rank for? Is the intent to rank for low competition or high volume searches related to your keywords? This will help you understand the relationship between your keywords and your target audience. If you intend to rank for both low and high volume searches related to your chosen keywords, then it is important that you use both high and low competition keywords in the same post.
Once you have a list of your targeted keywords, the next step in the keyword research process is to optimize your web pages for each of the keywords. There are two approaches you can use here. You can either optimize each individual page on your website or create a keyword matrix. A keyword matrix is simply a table where each column represents a keyword and its respective link target.