Yoast SEO is probably the most used WordPress SEO plugin around and has definitely helped millions of individuals like you to become successful, and achieve top ranks on search engines like Google, Yahoo, Bing, MSN and others. To rank higher in the search results, you have to beat the rest of the competition. You must have a stronger, better, quicker, more effective site than all the others who do the same types of things as you do. It’s that simple! There are so many WordPress SEO companies out there who will promise you everything, and at times they actually deliver on this promise.
One way in which they achieve this is by using a custom URL template for all your posts, pages and even media assets. This includes everything from your WordPress RSS feeds to your preferred version of a standard link-frame title, description, header and alt tags. It also allows you to target specific keywords from a URL, something that WordPress cannot do.
Some may need the ability to disable HTML within their plugin or theme, but this is not necessary for others. You can use the Yoast SEO Contact Form, for example, which does not require you to add HTML within your code. This form looks just like a regular contact form, with the exception of having “SEO friendly” fields to enable breadcrumbs in Google, Yahoo, MSN and other search results. You simply put the Yoast SEO button, code or theme code into any location where you would normally paste this into a normal post.
There is yet another way in which you can speed up your site audit process and make your SEO a little easier to understand. The WordPress default theme, used by WordPress blogs, has “permalinks” that tell Google what each page in the blog is about. In some cases, it tells Google only part of the story. In other cases, it tells Google everything. To make sure that Google knows exactly what each page in your site looks like, there are a few things you can do. The first is to change your Permalink, which you can find by clicking on the “FOLLOW URL” icon in the browser options, above the regular options.
If this will not work, or if you want to see something like a Google Maps link in your post, then you may need to edit your Permalink. The exact syntax for this varies between WordPress and plugins, but it usually involves replacing a /%postname%/ at the end of your URL with %post_location%. This tells Google that this is an actual page within your site, rather than just a blogroll link. Changing the value of the post_location preference can actually increase your rank by a few places on Google.
Your title should also be altered to include the key phrases you want to target, but don’t overdo it. Using caps and synonyms may seem cute, but they will only limit your ability to optimize your pages. A smart move would be to use hyphens between words in your title; this separates them visually, so that Google can more clearly see each word, regardless of how close it is to the edge. Use descriptive titles for each page as well, since it helps Google understand what your page is about, even if you don’t use keywords inside it.
One area you may need some help in is with your Permalink structure. Because many and social bookmark services do not allow HTML in the left sidebar, you will have to come up with another way to get your links in. Fortunately, since WordPress offers plugins that can take care of this for you, the solution isn’t too complicated. You can also use a site audit to look at how you structure your links, which can make a big difference in your overall page speed.
Last but not least, you will need to make sure your Yoast SEO plugin enables breadcrumbs. Without breadcrumbs, Google will not be able to index your entire website. If you enabled the “use sparingly” setting in your Yoast SEO settings, then you shouldn’t need to worry about breadcrumbs at all. This setting controls how much information will be placed into your navigation hierarchy, which means the less information displayed the better. You should still try to keep as much information on each page as possible, though.