A lot has been written lately about WordPress SEO. As the owner and operator of a popular online content portal where thousands of articles and information from reliable sources are shared and commented upon I am always curious as to new ways to improve upon current SEO strategies. The reason why I continue to use WordPress is because it is free and open source. Not only that but since I also run a number of other online businesses it works out very nicely for me.
For this reason, I have decided to share with you some of my best SEO practices so that other small business owners and SEO consultants will be able to realize the advantages of using WordPress for their own blogs, websites, and social media profiles. The most important of all the rules of SEO is the relevancy of the information. The Basics of WordPress Sitemaps One of the easiest ways to ensure that your content is highly relevant to the search engines is to create a sitemap.
Many people who are new to online marketing will simply create a new page in WordPress but there are other options available. You can use the “Sitemap” plugin available on the WordPress core to easily create a sitemap. This is really useful when doing competitive keyword research since the search engines will always show your pages as being highly relevant. There is really nothing more effective than bringing relevant content to the top of the search results. The WordPress default “Sitemap” plugin will ensure that the search engines to get your content exactly.
Another of my most valuable SEO tips is to ensure that you have a good domain name. When you set up your WordPress blog or website you will be given a static URL. However, what you do not know is that every web visitor is going to want to identify with your unique website domain name. You should ensure that you have a good seo friendly url for each page within your site. This will make it much easier for the search engines to identify your site and your content.
It has been proven in my experience that social media marketing can be an extremely effective tool in internet marketing and SEO. By optimizing your social media profiles you will find that you will enjoy a higher page rank than you would if you did not use social media. By optimizing your social media profiles you will be able to give yourself and your company credibility in your target market. If you do not have time to actively manage your social media accounts, you can use the WYSIWYG html editor to make your posts. If you are using WordPress then you will have the ability to add a plug-in called Social Media Optimizer.
Another important tip for you to follow is to keep your metadata updated. Most WordPress users will be able to utilize the built in WordPress plugin called All-in-One SEO. This will allow you to optimize your post titles, descriptions and keywords as well as keeping your sitemap updated. Another great tip for you to follow is to make use of Meta tags and alt image text whenever possible. This will enable you to optimize your website and increase your ranking within the search results. To maximize your SEO best practices you should try to create high quality content that is useful to your readers.
One very useful feature that you will want to utilize whenever possible is the dashboard feature within WordPress. You will want to make sure that you create a dashboard for your blog so that you will be able to monitor all of your various statistics. If you want to maximize your WordPress SEO, it will be very beneficial for you to add some sort of Google map to your website. By monitoring your internal linking and twitter following you will be able to determine where you should be focusing your SEO efforts.
Last but not least, another helpful tip that you should follow when optimizing your WordPress blog is to make use of the Permalink structure. A Permalink structure will allow you to easily keep track of your backlinks. The easiest way to achieve this is to create an archive for each post within your WordPress blog. Another great benefit of this structure is that it will make your SEO friendly urls look like the actual major search engines such as: Google, Yahoo and Bing.