How To Do On Page SEO Check
On Page SEO is one of the most important and widely practiced techniques of Search Engine Optimization. SEO is very popular due to its simplicity and effectiveness. It’s free and will help you build a better website for your business. SEO is not only about building better links and getting higher rankings. On Page SEO goes a long way in determining if your site has a future online presence.
On Page SEO is basically the process of enhancing the volume and quality of site traffic from search engines to a website or an individual page. This is done by optimizing the website with Search Engine Optimization techniques such as on-page, off-page and meta tags. SEO aims at increasing the amount of link visits pointing to a particular site from other sites. SEO targets paid or unpaid visitors instead of general traffic.
On-Page SEO includes the techniques used on the pages of the website itself such as title tags, keyword density, meta tags, image tags, headers, footer tags and alt tags. These tags can be varied in size and arrangement to best fit the theme of the site. On-page SEO helps in bringing down the load times of the web pages, by improving the crawl-ability of the site, as well as, increasing the SERPs. Off-page SEO deals with keywords usage, meta descriptions and URL structure.
One of the major problems with off-page on-page search engine optimization techniques is the implementation of a targeted approach. For instance, if the main keyword of the website is “fishing gear”, the websites that are ranking high for this particular keyword might be off-page SEO friendly such as blogs and forums. However, when the website is not targeting any particular keyword for promotion, it would be best to implement off-page techniques such as links. Links, therefore, play a crucial role in the success of an off-page search engine optimization campaign. This form of linking, also known as internal links, improves the visibility of the site by creating credibility.
On the other hand, off-page techniques such as directory submission, link building, and social media marketing can work better depending upon the type of site. This is because these strategies are more time consuming and complex when implemented on a full-fledged site. On the other hand, these strategies have lesser bounce rate user experience, which is a clear indicator that the site is being optimized properly. A good example of this is when a website experiences a higher bounce rate user experience, chances are that the search engine optimization campaign is working efficiently. However, it is important to note that most of these sites have a low conversion rate, which is attributed to ineffective copywriting and other factors.
Another important thing that site audit checks is the amount of time spent on creating new keywords in the meta description section. It is because a good keyword tool analyzes the competition and ranks keywords based on the number of searches performed in search engines. By analyzing this data, an effective strategy can be implemented, especially when the goal is to gain brand awareness for a certain product.
On a side note, it is also essential to perform a keyword analysis before choosing a certain keyword to use in the meta description. This method involves a lot of tedious work and it takes a lot of time before you can see any progress. This is because when you do keyword analysis, the likelihood of you landing on top 10 of the search engines increases, but the overall bounce rate of the site remains unchanged. This is because a good number of companies, most especially small and medium sized ones, often use duplicate content in their site. The use of duplicate content may result to penalization from search engines, especially in terms of On Page SEO.
Last but not the least; make sure you conduct a thorough On Page SEO checker. A thorough On Page SEO checker should check for misspellings, synonyms, and any grammatical errors present in the site. It should also verify the total number of times a particular page is accessed from the search engine. In essence, a search engine algorithms analyzer should be able to provide you with the desired results in terms of site visibility and in terms of search engine rankings.